Vendor comparison
A Sama alternative for Indian language AI data
Impact-sourcing annotation provider with East African and South Asian delivery. This page sets out where Sama is the right call, where a specialist Indian collection partner is, and the questions to put to both.

- Compared on
- Indian speech & language data
- Their strength
- Buyers whose primary criterion is auditable ethical labour practice.
- Our focus
- 14 Indian languages, native QA
- Contracting
- Direct, single delivery owner
How Sama is built
An impact-sourcing company built around ethical employment, with delivery centres staffed as permanent teams rather than as a crowd.
Delivery strength is concentrated in East Africa. Indian-language speech capability is limited relative to their annotation work.
Contracting with Sama
Clear ethical-sourcing commitments and auditable worker terms, which increasingly matter to buyers with their own supply-chain obligations.

Where Sama is the better choice
Strong ethical-sourcing story and stable annotation teams.
Ethical sourcing is a board-level requirement and your work is image or text annotation rather than Indian speech collection.
Where a specialist India partner fits better
Focus is annotation of existing data rather than original speech collection in India.
Teams move when Indian-language depth is the requirement rather than annotation throughput.
- Dialect quotas enforced at recruitment, not measured after delivery
- Native reviewers per language rather than a generic annotation crowd
- Studio, quiet-room and field capture in the same programme, in the cities where the dialect actually lives
- One delivery owner with the specification in hand, not an account layer above a subcontractor
Side by side
| Dimension | Sama | aidataservices.in |
|---|---|---|
| Primary model | Impact-sourcing annotation provider with East African and South Asian delivery | Specialist Indian speech and language data collection |
| Indian language depth | Broad coverage, variable per-language depth | 14 Indian languages plus Indian English, dialect-level quotas |
| Speaker recruitment | Platform or partner sourced | Local recruiters in each collection city |
| QA | Largely statistical sampling | Second-pass native review with published agreement statistics |
| Custom cohorts | Limited by platform supply | Specified per project, enforced at intake |
| Licensing | Varies by contract | Perpetual licence, full IP transfer on delivery |
Questions worth asking any vendor
- Who physically records the audio, and are they employed by you or subcontracted?
- How is a dialect quota enforced during recruitment rather than reported afterwards?
- What is the second-pass review rate, and what inter-annotator agreement do you publish?
- What happens commercially when a batch fails acceptance?
- What consent language did participants actually sign, and can it be audited?
- Who owns the data and the model trained on it, in writing?
How to run a fair evaluation
Run the same 10-hour pilot specification with two vendors and compare on measurable things: quota compliance, transcription accuracy against a blind re-transcription of the same 30 minutes, metadata completeness and how failures were handled.
A pilot answers in three weeks what a procurement questionnaire never will.
We are happy to be one of two vendors in a paid pilot. It is the most honest comparison available, and it costs less than a mis-specified production run.
Frequently asked
Is this a Sama replacement?
Not universally. For buyers whose primary criterion is auditable ethical labour practice., they are a reasonable choice. For Indian-language speech corpora with dialect quotas and native review, a specialist partner is usually faster and more accurate per rupee.
Can you work alongside our existing vendor?
Yes. Many buyers keep a global vendor for breadth and use us for Indian-language depth, delivering into the same schema so both feeds merge cleanly.
How quickly can you start?
A pilot specification can be signed and in recruitment within a week; first recorded batches usually land in weeks two to three.
What about pricing versus a global platform?
Per-unit rates are typically comparable or lower, and total cost is usually lower because far less material is rejected or re-collected.
Related pages
Compare us against Sama on a real spec
Send the specification you are already shopping around. You get a like-for-like scope, timeline and price.